Join us September 20-22, 2017 in Boston for the 4th annual #AlignedCon!
The Aligned Conference is the only national event that focuses on providing key strategies to develop marketing alignment between national brands and their local retailers. At Aligned, you'll meet and learn alongside leading digital trade and retail marketers from today's most iconic brands.
Join like-minded peers to share, discover, and collaborate on best practices for engaging your local retail partners. With industry speakers and panels, case studies, networking opportunities, and much more, Aligned is a jam-packed event that will leave you feeling supercharged!
You'll learn:
- Key tactics for making your retailers better digital marketers
- How to effectively support your retailers in a resource-constrained world
- Top opportunities and trends affecting your local retailers
- Retail marketing tips and tricks from leading brands across industries
- And much more!
Want even more opportunities to sharpen your skills? Be sure to register for the Pre-Conference Workshops, featuring best practices and product tips and tricks!
8:00 AM Breakfast & Registration
9:00 AM Morning Kickoff
9:45 AM The Future of Local Commerce is Person to Person
Speakers:
Ben Carcio, CEO and Co-Founder, Promoboxx
Ben Hindman, CEO and Co-Founder, Splash
Gary Amborsino, CEO, TimeTrade
11:00 AM Why Retailer Enablement is Critical to Your Digital Marketing Strategy
Speaker: Sheldon Bailey, Consumer Products Manager, ADM Animal Nutrition
11:30 AM Price Isn't Everything: How GE Appliances Drives Local Sales
Speaker: Erica Bovard, Senior Field Marketing Manager, GE Appliances
12:00 PM Lunch
1:00 PM Strengthening Ties with Retailers
Speaker: Marilyn Barefoot, Founder, Barefoot Brainstorming
2:30 PM Networking + Snack Break
2:50 PM 5 Reasons Your Retailers Aren't Engaging (and How to Fix It)
Speaker: Shelley Kanther, Digital Strategy Consultant, New England Appliance and Electronics Group
3:20 PM Retailer Panel: Adapting to a Shifting Retail Environment
Speakers:
Johanna Fiedler, Director of Retail Team at Promoboxx
Amy Parulis, Community Relations and Events Manager at Denali
Drew Petrizzo, Digital/Marketing Specialist from Connecticut Appliance and Fireplace
Erin Engelson, Marketing Manager at Marathon Sports
4:20 PM Evening Announcements
4:30 PM End of Day 1
6:30 PM - 10:00 PM Taste of Boston Night + Awards Ceremony @ Exchange Conference Center (212 Northern Ave, Boston, MA 02210)
8:30 AM Breakfast
9:30 AM Morning Kickoff
9:40 AM The Future of Retail Innovation: Promoboxx Product Roadmap
Speaker: Joe Bracken, VP of Product, Promoboxx
10:00 AM Local Ads Givebacks
Speaker: Sonciary Honnoll, VP of Brands and Co-Founder at Promoboxx
10:10 AM How Video Marketing can Delight Customers and Increase Local Awareness
Speaker: Todd Callaway, Director of Digital Content at Shaw Floors
10:40 AM Networking Break
10:50 AM Taking a Stand: Integrating Advocacy Into Your Marketing Campaigns
Speaker: Josie Norris: Communications and Grant Program Manager, The Conservation Alliance
11:20 AM 3 Things Your Sales Reps Are Dying to Tell You
Speaker: Johanna Fiedler, Director of Retail Team, Promoboxx
11:50 AM Closing Remarks + Contest Winners
12:00 PM Lunch at Aloft (Mann Ballroom Foyer)
1:00 PM Free Time to Explore the City!
The 2017 Aligned Conference will take place at Aloft Seaport Boston, located in the heart of Boston's Innovation District.
To get all the details on flights, hotels, and local places to visit, click here.